Read More Here: "Speedo has been making waves at the Beijing Olympics but the swimwear brand is not just causing ripples in the Water Cube, it is also creating a stir in the world of sponsorship.
Rival brands have accused the firm of psychologically pressurising athletes to wear its latest swimsuit suit while coaches have attacked Speedo for sapping morale.
Meanwhile a rival company, California's TYR Sport, has even mounted legal action - taking Speedo to the US courts accusing it of conducting a monopoly and false advertising."
Friday, 15 August 2008
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