Read More Here: "SWIMMER Michael Phelps was worth about $3 million ($4.25 million) in sponsorship deals before he won a record-breaking eight gold medals in Beijing.
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HOT: Phelps leads his heat in the men's 100m butterfly at the US Olympic Swimming Trials in Nebraska last month. PICTURE: REUTERS
He now could eventually be worth US$100m ($141m), his agent, Mr Peter Carlisle, 40, told the Wall Street Journal in an interview.
'What is the value of eight golds in Beijing before a prime-time audience in the US?' asked Carlisle.
'I'd say US$100 million dollars over the course of his lifetime.'
Marketing experts agreed and said the 23-year-old American, who is now the most successful Olympian with a total of 11 gold medals over the years, will become the richest professional swimmer ever, far surpassing the money earned by the former most decorated US swimmer, Mark Spitz.
'He's the greatest Olympian in the world and he'll be able to earn money everywhere as he's an international brand,' Australia-based celebrity agent Max Markson told Reuters.
'He's a billion-dollar man. He won't have to get a job ever.
'He can live off this for 50 years.'"
Thursday, 21 August 2008
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