NBC fails to show Michael Phelps record-breaking swim | FoxSports - Fox Sports: "The juggeranut network haggled with Olympic authorities and other networks around the world for several years to have the swimming finals moved to the mornings to cater for the US prime time television audience.
At one stage, NBC threatened to withdraw their nine figure rights deal if the finals were not switched to mornings."
Wednesday, 13 August 2008
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